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Estée Lauder

Double Wear Stay-in-Place: the long-wear foundation every other long-wear foundation gets measured against, whether they like it or not.

On the market since 1997, and still the reference for staying put through heat and humidity. Makeup is cosmetic, and we grade it as cosmetic: wear time, transfer, how it holds up at hour eight of a Florida afternoon. By that grading, a pool party is a materials test. This is the material that passes it. Every time.